New life for historic La Bahia in Santa Cruz with hotel groundbreaking

For almost 20 years, a partial facade of the La Bahia Apartments sat alone near the Santa Cruz Beach Boardwalk. New life will soon be injected into the beachfront property.The long-time owner recently entered into a joint venture to build a luxury hotel.There have been many failures to develop the La Bahia property site, but now reinventing it is finally happening.”It’s giving homage to La Bahia a historic site and all of that … it’s important to keep that,” said Kam Babaoff, Ensemble Real Estate Investment Chair.This project will incorporate the historic bell tower into the Spanish colonial style of architecture that’s been envisioned for years. Originally built in 1926, it will be a part of the 155-room luxury hotel that will provide breathtaking views of the Monterey Bay.”What this will do is complement our Dream Inn. A little bit higher product that we’ve had and we have a lot more facility here,” said Babaoff.Ensemble Investment has been involved with the Dream Inn since 2006.It was a year ago that the Seaside Company reached out to suggest a joint venture project.”It just so happens we found the best partners closest to home. We’re thrilled to be partnering with Ensemble. They develop great product not only in Santa Cruz and the Dream Inn but up and down California,” said Kris Reyes/Spokesperson Santa Cruz Beach Boardwalk/Seaside Co.Along with a swimming pool, luxury spa and rooftop oasis.An underground parking garage for 225 visitors and staff will be included.The hotel will employ more than 250 people, said Babaoff.”We got involved last year to make this a reality and to bring this to Santa Cruz. This is going to become a new impetus for building a new Beach Street for Santa Cruz,” said Babaoff. The La Bahia Hotel and Spa is one of seven hotels built or proposed for construction in the last eight years.It could be used as a good marketing strategy to support the city of Santa Cruz’s transient occupancy tax.”I think that’s going to sort of elevate our market for tourism. It’s going to add Santa Cruz Further to the map between the San Francisco area, Carmel in just having an additional option and make us even more attractive to tourists wanting to spend time here,” said Rebecca Unitt, Santa Cruz Economic Development Manager.It will be constructed to endure the sands of time. The Bahia Hotel and Spa is scheduled to open its doors in late 2024

For almost 20 years, a partial facade of the La Bahia Apartments sat alone near the Santa Cruz Beach Boardwalk. New life will soon be injected into the beachfront property.

The long-time owner recently entered into a joint venture to build a luxury hotel.

There have been many failures to develop the La Bahia property site, but now reinventing it is finally happening.

“It’s giving homage to La Bahia a historic site and all of that … it’s important to keep that,” said Kam Babaoff, Ensemble Real Estate Investment Chair.

This project will incorporate the historic bell tower into the Spanish colonial style of architecture that’s been envisioned for years. Originally built in 1926, it will be a part of the 155-room luxury hotel that will provide breathtaking views of the Monterey Bay.

“What this will do is complement our Dream Inn. A little bit higher product that we’ve had and we have a lot more facility here,” said Babaoff.

Ensemble Investment has been involved with the Dream Inn since 2006.

It was a year ago that the Seaside Company reached out to suggest a joint venture project.

“It just so happens we found the best partners closest to home. We’re thrilled to be partnering with Ensemble. They develop great product not only in Santa Cruz and the Dream Inn but up and down California,” said Kris Reyes/Spokesperson Santa Cruz Beach Boardwalk/Seaside Co.

Along with a swimming pool, luxury spa and rooftop oasis.

An underground parking garage for 225 visitors and staff will be included.

The hotel will employ more than 250 people, said Babaoff.

“We got involved last year to make this a reality and to bring this to Santa Cruz. This is going to become a new impetus for building a new Beach Street for Santa Cruz,” said Babaoff.

The La Bahia Hotel and Spa is one of seven hotels built or proposed for construction in the last eight years.

It could be used as a good marketing strategy to support the city of Santa Cruz’s transient occupancy tax.

“I think that’s going to sort of elevate our market for tourism. It’s going to add Santa Cruz Further to the map between the San Francisco area, Carmel in just having an additional option and make us even more attractive to tourists wanting to spend time here,” said Rebecca Unitt, Santa Cruz Economic Development Manager.

It will be constructed to endure the sands of time. The Bahia Hotel and Spa is scheduled to open its doors in late 2024

https://www.ksbw.com/article/santa-cruz-new-life-for-historic-la-bahia-in-santa-cruz-with-hotel-groundbreaking/41322665